Who Buys Wall Art Online?
Take a Look at Shopper Profiles

Homeowners are the main target market for many art shopping websites.
They buy wall art to decorate their homes and to inspire and bring joy into their daily lives.

Whether it’s a small apartment or a large house, every home needs a little bit of sparkle and elegance, and every living room, bedroom, dining room, or nursery needs something that will add flare and dimension, which can be achieved through the clever use of wall décor.

Many large companies and even small businesses like restaurants, gyms, medical practices, and others are also buying art. The reason? Nobody likes to work for, buy from, or do business with a place that feels cold, uninviting, or impersonal.

An inspiring and well-designed workspace can increase productivity, creativity, and motivation among employees and is able to set a great atmosphere.
Additionally, good office décor creates a visually pleasing environment, which is vital to communicating the right message to potential customers.

Building a strong art collection requires time, dedication, and knowledge.
Serious art collectors spend years looking for very particular art pieces that match their collection’s theme and fit their area of interest.

Obviously, art collectors are some of the most frequent visitors to local art galleries, dealer shops, art fairs, flea markets, and other places where you can normally buy original art.
However, in an effort to get access to more sources, they also buy art online on websites that specialize in selling original artwork.

Interior designers and home decorators are responsible for crafting functional and aesthetically pleasing rooms and spaces. The atmosphere these professionals create within the home needs to align with their client’s personal style.

When it comes to selecting the elements that define an interior space, such as colors, furniture, fabric, area rugs, wallpapers, and decorative accessories (including wall art), many designers and decorators use the internet to get inspiration, come up with creative ideas, and find retail sources for the actual items their clients will eventually buy.

Just like stocks, real estate, and cryptocurrency, collectables such as wine, stamps, and art can also increase in value over time.
Original art is a form of alternative asset that can serve as a hedge against inflation, diversifying one’s existing portfolio and reducing its volatility.

Some investors use the internet to discover talented artists in the early phases of their careers, when their artworks’ prices are still relatively low.

They buy works from them as a long-term investment either directly—through their own websites—or via third-party online art galleries, marketplaces, and auction platforms, in anticipation of making a profit in the future.